How do you create good bullet points?

Bullet Points are points in a list often used in a sales page where long lists benefits of a product in online business. These bullets have also often a picture instead of a bullet stabbing.
The purpose of these bullet points is creating a need among your readers.
By which benefits your product or service offers all you interested readers for the purchase of your product.

Where good bullet points should meet?

It is important to speak in bullet points about the WHAT not the HOW.

That means that you do make the content of your product or service that you the reader with interest but not so far as explaining that the reader would not need to buy your product because you have the content shared.

You see in the list also many sentences begin with "How", thus I give extensive instruction in my program but I do not care, I does show the subjects.

Actually have to make sure that your readers are your bullet points so curious that they would only buy your product in order to find exactly what you mean.

What about you ? what do you think about bullet points in your articles or your sale pages ?