Have you been marketing your business online for a number of years and yet to see favorable results?
It's generally easy to get your website online but it's another matter to expose your business to millions of people from around the world. Such as gaining web traffic from the search results as well as getting attention on social networking platforms. Having a website is not enough and if you are unaware or not implementing the best and current internet marketing practices then you'll certainly want to pay attention to what I have to say. Here are:
Top Five Secrets to Internet Marketing Success
1.Aim for search engine visibility. Make sure that your website is searchable by optimizing it.
According to a recent study, about 80 percent of internet surfers find a website through search engines (Forrester Research Report), while 85 percent of them look up sites to buy products or hire services.
Take advantage of that by developing and executing search engine optimization (SEO) campaigns, which can drive potential customers into your website.
Start with your site's copy by making it searchable for Google and Bing, among others, by using keywords (maybe two or three words or a phrase), which customers are more likely to type into their browsers when looking for businesses like yours.
Use keyword finders, including Google Keyword Tool, which can give you tons of results that people already searched for on the net.
A word: Don't overdo with keywords because they might do more harm than good if you stuff your pages with them but do not add ANY value to user experience.
2. Add value to your site with engaging, useful content, and not with flash content. While flashy audio and graphics may be impressive, they don't help with your long-term goals because visitors aren't likely to come back for them. In fact, they may even be so distracted to take action i.e. subscribe to your newsletter, buy your e-book, become a member of your site etc.
For repeat visitors or potential customers, always aim to offer valuable, indispensable content, which does not only bring them back but also help establish your name in the business and builds trust with customers.
3. Develop a voice for your brand. All your marketing materials-including brochures, newsletters, snail mails, banners and business cards, among other tools for internet marketing should establish and function with synchronicity towards developing your identity in the industry by having a unique voice-your brand's message.
Now you can starting asking yourself, Do I convey a clear, strong message in everything I do and in every material I use in promoting my business?â€
If not, this is the time to act and move towards that one direction of brand development by establishing credibility through a clear and strong message (cohesive campaigns that support each other).
4. Be customer-focused. Tailor your content for your customer's interests and needs, not on company promotion. In your marketing text, make sure to give what customers want to learn or know about your particular products or services.
Show them the benefits of believing you (buying your offers, subscribing to your newsletters or hiring your services).
Customers always have this what's in it for me†thing in their minds—it's your chance to answer that with a customer-focused campaign.
One great tip is to focus on addressing your target audience's main pain points such as providing insightful, helpful advice, which aims to help overcome such issues.
5. Monitor and learn how successful competitors are marketing and hence engineer yours to match or surpass that. This is a very important tip that you have to master. Know exactly what successful competitors are doing and learn from the mistakes of unsuccessful ones.
Not doing so will most likely mean that you'll be missing a big share of market opportunities and the means to continually improve and innovate.
Above all, it's important to know how successful internet marketers do their stuff with implementing effective online marketing.
So if you want to be the next big thing on the web, with massive exposure for your website and eventually big profits into your pocket, start implementing these online marketing techniques today!
If you think we missed an important tip or simply want to discuss this topic further then please do leave us a comment below as well as sharing this post on your social network.
It's generally easy to get your website online but it's another matter to expose your business to millions of people from around the world. Such as gaining web traffic from the search results as well as getting attention on social networking platforms. Having a website is not enough and if you are unaware or not implementing the best and current internet marketing practices then you'll certainly want to pay attention to what I have to say. Here are:
Top Five Secrets to Internet Marketing Success
1.Aim for search engine visibility. Make sure that your website is searchable by optimizing it.
According to a recent study, about 80 percent of internet surfers find a website through search engines (Forrester Research Report), while 85 percent of them look up sites to buy products or hire services.
Take advantage of that by developing and executing search engine optimization (SEO) campaigns, which can drive potential customers into your website.
Start with your site's copy by making it searchable for Google and Bing, among others, by using keywords (maybe two or three words or a phrase), which customers are more likely to type into their browsers when looking for businesses like yours.
Use keyword finders, including Google Keyword Tool, which can give you tons of results that people already searched for on the net.
A word: Don't overdo with keywords because they might do more harm than good if you stuff your pages with them but do not add ANY value to user experience.
2. Add value to your site with engaging, useful content, and not with flash content. While flashy audio and graphics may be impressive, they don't help with your long-term goals because visitors aren't likely to come back for them. In fact, they may even be so distracted to take action i.e. subscribe to your newsletter, buy your e-book, become a member of your site etc.
For repeat visitors or potential customers, always aim to offer valuable, indispensable content, which does not only bring them back but also help establish your name in the business and builds trust with customers.
3. Develop a voice for your brand. All your marketing materials-including brochures, newsletters, snail mails, banners and business cards, among other tools for internet marketing should establish and function with synchronicity towards developing your identity in the industry by having a unique voice-your brand's message.
Now you can starting asking yourself, Do I convey a clear, strong message in everything I do and in every material I use in promoting my business?â€
If not, this is the time to act and move towards that one direction of brand development by establishing credibility through a clear and strong message (cohesive campaigns that support each other).
4. Be customer-focused. Tailor your content for your customer's interests and needs, not on company promotion. In your marketing text, make sure to give what customers want to learn or know about your particular products or services.
Show them the benefits of believing you (buying your offers, subscribing to your newsletters or hiring your services).
Customers always have this what's in it for me†thing in their minds—it's your chance to answer that with a customer-focused campaign.
One great tip is to focus on addressing your target audience's main pain points such as providing insightful, helpful advice, which aims to help overcome such issues.
5. Monitor and learn how successful competitors are marketing and hence engineer yours to match or surpass that. This is a very important tip that you have to master. Know exactly what successful competitors are doing and learn from the mistakes of unsuccessful ones.
Not doing so will most likely mean that you'll be missing a big share of market opportunities and the means to continually improve and innovate.
Above all, it's important to know how successful internet marketers do their stuff with implementing effective online marketing.
So if you want to be the next big thing on the web, with massive exposure for your website and eventually big profits into your pocket, start implementing these online marketing techniques today!
If you think we missed an important tip or simply want to discuss this topic further then please do leave us a comment below as well as sharing this post on your social network.
