Why do people fail at internet marketing? This is one hot topic that even up to this day you'll find tons of new discussions, articles and resources being added to the web on a daily basis.
There really is no doubt that this is a serious topic, which deserves attention with knowing what mistakes people make when it comes to internet marketing. For most people trying to make it online it is clear that most continue to experience epic failure.
So with that in mind let's talk about those blunders so that you can hopefully avoid making them with getting closer to achieving your online ambition.
Here are common reasons why people fail at online marketing.
1. Lack of marketing focus
Some people run too fast, missing too much along the way.
One thing: They don't know what they want—one of the most common internet marketing mistakes, starting by not having a clear goal.
Example: For many it is all about traffic, but it's not. In fact it's about conversion. After all you could have thousands of web visitors and zero sales which would mean you really need to focus your energy with improving your website.
So if you're focused on the wrong goal the realize that you're most likely doing it all wrong and most probably wasting your effort, time and money.
2. Lack of competitor research and monitoring
Many internet marketers fail because they're unaware of what their competitors do.
If this is you, solve the problem by keeping an eye on your competitors, knowing what they are doing and implementing effective marketing techniques that they use which would suit your business.
3. Not mobile-ready
Yes, you got that right.
And the truth is that the internet has gone mobile but many business owners aren't prepared for a responsive website that adapts to mobile devices, which are what most web surfers use to access the internet.
[Mobile media time is at 51% versus desktop media time with only 42% share. (Smart Insights)
4. Not tracking performance
People fail at internet marketing because they don't track their campaign's performance and check which ones work and which ones do not.
Just imagine. If you have spent $300 on Facebook advertising, don't you want to see how much you are getting back from it?
If you want to check on your metrics, use free tools, including Google Analytics that can give you a clear picture of which part of your campaign (to rinse-and-repeat later) work for you.
5. Not frequently updating their site's content
People fail at internet marketing because they don't update their website content, including blogs and news, resulting to poor ranking on searches. So when visitors check into their site, they're like saying, Hello? Is anybody home?â€
Don't make visitors feel alone or they are on another planet with an outdated website content which is rarely updated.
FACT: Recent Google algorithm changes are more likely to favor sites with updated content, which means you have to publish new content at regular interval as often as possible, although I will say this certainly does not apply to every niche once a website has established itself as an authority on a given subject
That does not mean you have to neglect quality though, but you still have to focus on creating compelling, valuable content so that you can build your name in your industry.
There you have the five biggest internet marketing blunders you cannot afford to make; otherwise, your business might suffer, not only from poor rankings but also from low conversions.
Finally, tell us in the comments below if you think we have missed an important point, or share this article with friends if you have found it useful.
There really is no doubt that this is a serious topic, which deserves attention with knowing what mistakes people make when it comes to internet marketing. For most people trying to make it online it is clear that most continue to experience epic failure.
So with that in mind let's talk about those blunders so that you can hopefully avoid making them with getting closer to achieving your online ambition.
Here are common reasons why people fail at online marketing.
1. Lack of marketing focus
Some people run too fast, missing too much along the way.
One thing: They don't know what they want—one of the most common internet marketing mistakes, starting by not having a clear goal.
Example: For many it is all about traffic, but it's not. In fact it's about conversion. After all you could have thousands of web visitors and zero sales which would mean you really need to focus your energy with improving your website.
So if you're focused on the wrong goal the realize that you're most likely doing it all wrong and most probably wasting your effort, time and money.
2. Lack of competitor research and monitoring
Many internet marketers fail because they're unaware of what their competitors do.
If this is you, solve the problem by keeping an eye on your competitors, knowing what they are doing and implementing effective marketing techniques that they use which would suit your business.
3. Not mobile-ready
Yes, you got that right.
And the truth is that the internet has gone mobile but many business owners aren't prepared for a responsive website that adapts to mobile devices, which are what most web surfers use to access the internet.
[Mobile media time is at 51% versus desktop media time with only 42% share. (Smart Insights)
4. Not tracking performance
People fail at internet marketing because they don't track their campaign's performance and check which ones work and which ones do not.
Just imagine. If you have spent $300 on Facebook advertising, don't you want to see how much you are getting back from it?
If you want to check on your metrics, use free tools, including Google Analytics that can give you a clear picture of which part of your campaign (to rinse-and-repeat later) work for you.
5. Not frequently updating their site's content
People fail at internet marketing because they don't update their website content, including blogs and news, resulting to poor ranking on searches. So when visitors check into their site, they're like saying, Hello? Is anybody home?â€
Don't make visitors feel alone or they are on another planet with an outdated website content which is rarely updated.
FACT: Recent Google algorithm changes are more likely to favor sites with updated content, which means you have to publish new content at regular interval as often as possible, although I will say this certainly does not apply to every niche once a website has established itself as an authority on a given subject
That does not mean you have to neglect quality though, but you still have to focus on creating compelling, valuable content so that you can build your name in your industry.
There you have the five biggest internet marketing blunders you cannot afford to make; otherwise, your business might suffer, not only from poor rankings but also from low conversions.
Finally, tell us in the comments below if you think we have missed an important point, or share this article with friends if you have found it useful.
