Is high bounce rate bad for SEO?

laurence · Jul 7, 2015

I am hearing that if my site has high bounce rate then it can decrease rankings my site on SERPs, is that true? if so, why?

Your suggestions would be appreciated.

SEOPub · Jul 7, 2015

I have never found a correlation between the bounce rate reported in Analytics and rankings.

Hell, in some cases a high bounce rate is actually a good signal. It could mean visitors are going right to where you are directing them.

Mark007 · Jul 7, 2015

Bounce rate is the measure of how fast the visitors are entering your domain and leaving without spending much time on your website. A quick departure will always increase the bounce rate of your website which can be verified through Google analytics. There are various criteria that you need to work out to keep your visitors stay on your website longer and hence help reduce the bounce rate of your website. Reducing the bounce rate will help increase your website popularity in search results.

kevinarndale · Jul 9, 2015

It is a general idea that a high bounce rate is a bad thing for your website. But it could also mean that visitors who have visited your pages have exactly found what they were looking for and have left completely satisfied. You should check the average time spent by visitors on your website through Google Analytics and then decide whether it is right or wrong for you. You can however, tie down your visitors with some interactive stuff like a video, or a poll or suggestions on how to improve the content/page/site.
The exit rate is also to be considered in this case.
Check this out from Google here

emilylynch · Jul 9, 2015

The high bounce rate is a signal that your web design and the content writing requires a little more improvement. Often people leaves a site suddenly on two cases, either they have found the right answer or they doesn't seen any relevant answer to their search query. When they found the answer, they will not return back to the search results and obviously your bounce will not become high. however when they didn't find the relevant content or the content they found is not engaging, they will look out for the other search results. obviously this will cost a higher bounce rate. The important thing you should consider when you are having higher bounce rate is whether you are getting traffic from right users. If you have focused on a wrong keyword, obviously there will be users with the expectation of something and what they get will be different. The key factor here is to choose the right keyword for your website.

elcidofaguy · Jul 15, 2015

There seems to be some confusion here between "SERP Bounce Rate" and "Website/Traffic Bounce Rate"... Its two completely different things...

SERP bounce rate is when a user clicks on your website from search engine results and return back to search with continuing to look/find a website which satisfies a users query...

Website bounce rate relates to how long a user is on your webpage/site...

Within the SEO community there is certainly some debate as to SERP bounce rate and its impact to rankings... One thing for sure Google has the data i.e. they know what you typed for search, what you clicked and whether you returned and continued with searching for the same thing... Its reasonable to assume that they use this as part of the algo with assessing the quality of a website in relation to a keyword... In my opinion SERP bounce rate is part of G's algo with being one of the many factors used to assess rankings...

wellwisher · Jul 15, 2015

Yes, bounce rate affects SEO of a website to greater extent. Bounce rate is the percentage of users who view only one page of your website and then leave the website.

Bounce rate over 70% is considered a high bounce rate, and a high bounce rate is bad.
Bounce rates under 50% are generally considered very good bounce rates indeed.
Bounce rates as low as 40% or 30% are pretty spectacularly awesome.

Most sites experience bounce rates between 50% and 60%, and these are considered perfectly fine bounce rates. It's always a good idea to continually improve your site to reduce bounce rates, but you generally should not be alarmed at bounce rates in the 50% 60% range.

jenniferravon · Aug 1, 2017

High bounce rate is not good for the website as SEO point of view. You should have to work more on your website to keep stay the visitors for a long time that help to reduce the bounce rate and definitely it will affect the ranking also in Google's SERP.

vinaya · Aug 7, 2017

I don't know how the bounce rate and SEO are connected. However, what I know is high bounce rate will decrease traffic and concersion. High bounce rate is when a visitor will land on your page and will leave it immediately. When the visitor does not stay on your site for a long time, he will not interact with the contents (there will be no ad clicks and ad impression, a valid ad impression is when the visitor stays for at least 15 seconds on your website). High bounce rate means your website is not functioning properly.

Server_Wala · Aug 14, 2017

When visitors come on your website and leave it immediately without speeding much time. Search engine's thing its not relevant query with respect to user. That's a reason your ranking decrease suddenly.

nairprasad7 · Sep 14, 2017

Yes, it really matters for SEO because higher the bounce rate that means visitor are not interested in your article may be it is less informative and if your article has less information then Google will throw your website to 2nd-3rd page of SERP.

jerryperes · Sep 16, 2017

A higher bounce rate does affects the website ranking. High bounce rate is not good for your website.

24x7serverman · Sep 16, 2017

Bounce rate should be low, it should not be high. If the visitor just visits the single page on site and did not access the other pages that time it is called bounce rate.

This might be case that visitor has bookmarked the link or means that contents on your website are engaging him and are quality contents.
He may have got the required information from home page only that is why he has not checked the other pages.

But as he did not accessed it more, it is consider as bounce. Bounce rate should always be low

Cherin · Sep 25, 2017

laurence said:
I am hearing that if my site has high bounce rate then it can decrease rankings my site on SERPs, is that true? if so, why?

Your suggestions would be appreciated.

Yes sites not optimized well and not user friendly have high bounce rate. Every site visitor checks the bounce rate of site whenever subscribing with that site, if bounce rate is high then visitors do not go with such sites.

Is high bounce rate bad for SEO?

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