SMS marketing vs. Email marketing

DavidLux · Dec 26, 2012

SMS marketing and Email marketing is 2 mothods help enterprises to interact with customers quickly, efficiently and cost savings.

SMS marketing

Send personalized SMS (with client name, gift voucher code ...).
Manage customer lists & results of the SMS send.
Supports sending SMS to the target customers.
Verify the list of Phone: remove invalid phone number, phone number wrong, did not exist before sending SMS

email Marketing

Subscribe list management (email, name, etc.).
Subscribe statistics (number of posts, open mail, click on the link, etc.).
Create and use professional HTML form.
Using one or more different relay mail server: smtp,
Create campaigns, send different content in different time intervals to 1 user since subscribe by 1 script and fully automatic
Personalized content, email header sent.
Customer segments (eg: group Android, iOS, Windows Phone ...)
Verify email list: Helps you eliminate the junk email (including: malformed email, email does not exist, no longer use e-mail, etc.).

According to you, which is more advantages ?

Marc0 · Dec 26, 2012

Good post, David. Here's some profits of SMS marketing

- SMS marketing introduce new products

- Text message helps to restore brand

- SMS helps keep the customer loyalty (such as banks, trade centers, stores, hospitals, brand ...)

- SMS support promotions and events

- SMS marketing surveys and getting feedbacks from your customers

Jovani · Dec 26, 2012

efficiency of SMS Marketing

- One method of advertising that people can not refuse to see: almost 100% of potential customers when receiving messages are read.

- To create a good relationship: 91% will not delete the messages before reading, 100% will read the message, 71% will be saved in the phone.

- The ability to identify the brand high: 69% of people reading the message will call the brand shown in the message.

- Impact: customers after receiving the messages tend to actively select the products advertised in the message.

davidsontracy93 · Dec 31, 2012

I think it is dependent on what you really have to offer. We have worked with an Email Marketing company in Toronto for a few months and we did for 4 days which brought good results.

interservermike · Jan 4, 2013

I agree with David, it depends upon what products or services you offer. Marketing and Advertising Strategies vary, some do not give you the best results for a certain product which can be very great in other products and services.

caryethans · Jan 4, 2013

I think SMS marketing is hotter than email marketing. Because so many persons prefer SMS only better than email.

vinit4 · Jan 9, 2013

SMS marketing is best way to market your product these days.

rakibctg · Jan 9, 2013

I think email is best way to promote what you want.

BlackWoods · Feb 1, 2013

SMS marketing seems to be more irritating and annoying, however the reading rate is higher as compare to emails.

andrewtarant · Feb 2, 2013

SMS marketing and Email marketing both are very useful marketing strategy to start business promotion. Both are very quick, effective and also inexpensive marketing strategy to achieve targeted audience. This is the best way to make business awareness in people and impress them.

Aalia Nebhan · Feb 6, 2013

According to me, the email marketing is among the most effective way for direct marketing, actually there are a lot of individuals using this strategy for advertise their product and services. Otherwise, you can also use marketing products primarily for direct marketing, it is usually very beneficial for you.

andrewtarant · Feb 7, 2013

These both SMS marketing and Email marketing are very helpful techniques especially for businessman. Although, Email marketing is one I like to use more than other and many people preferring it today.

susansmith001 · Feb 23, 2013

If you want to promote web based products then email marketing is the right choice for because with the help of email marketing you can reach your audionce in minimum time thats a proven fact and that'S the reason most of the marketers prefer email marketing. SMS marketing is also good for promotion of local businesses But email marketing is the king according to survey of most effective marketing methods for the year 2013 rmail marketing topped the list..............

JennyJames · Feb 24, 2013

According to me sms marketing has more benefits than email marketing as sms marketing will have the good rates of reaching the client apart from email marketing.

tayloralina · Mar 30, 2013

One of the benefits of email marketing on SMS marketing is that you can include more content including images, video, and you can by linking to the 'site desktop "full and that allows for more interaction of mobile sites. Nonetheless, both open rate and a much lower response rate than it is for marketing SMS, which makes efforts to create all this content less valuable.

Charles Bagno · Mar 30, 2013

As per my experience in seo i must refer SMS marketing bcoz there is triple use of SMS as compare to e-mails.It provides better results.

justinhotban · Apr 2, 2013

I think email is so good for marketing. According to me sms marketing has more benefits than email marketing as sms marketing will have the good rates of reaching the client apart from email marketing.

Kenneth Goudreau · Jul 29, 2013

According to me email marketing is one of the best online marketing sources. Personally, I considered email marketing better than SMS marketing. First of all email marketing doesn't need any investment, and a lot of effort or time. In the email marketing you can represent your product in a very nice and attractive way because here word limit offered is pretty good, so you can also make use of images, pictures, etc.

Shirley_Sharp · Aug 1, 2013

Both are better you can put Vs in between them. Both of these marketing are done through bulk software. But in Sms one can see your ad instantly and in email it take a time to login to mail and check. But it increases traffic for sure.

Adam · Aug 1, 2013

I think SMS marketing is more beneficial than Email marketing because most of the people uses mobile than computer or internet rather in todays era every person has mobile so promoting our business through SMS is quite simple and cost effective method because every mobile contains the SMS feature but not internet.

SMS marketing vs. Email marketing

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