Creating a Sales Video For Product

paulgl

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Hi Guys, I am currently creating a product to sell online and I was just looking the same products existed online and most of them have a introduction video. I am curious to learn how to do that. Is there somebody out there that makes them. Also, how much does it cost to make a video? They obviously look very professional and much better than a lengthy sale page with a load of text.

What are your suggestions?
 

BeeMobile

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Video sales letter is the "latest trend" in Internet marketing. That's why we see so many products sold with a video sales letter.
Personaly, I don't really like them. I prefer to read a sales page. I never watch a long video made to sell me something, I don't like it and don't have time to watch it from the beginning to the end. I prefer to skim through.
The worst is when there is only a sales video and no text at all, often you even have to wait a certain point in the video to see the sales button appearing.

I don't know how much it costs but you could make it yourself. There are quite a lot of free or paying software to record your screen or edit your videos.
If you want to know how much a sales letter video costs, you could ask the seller of one these products or go to an outsourcing site and ask (publish an ad).
 

oldnickb

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Google Explaindio, easy sketch pro or easy video sales letter if you want video creation software. Explaindio and Easy Sketch do the whiteboard animation style EVSL produces slides like a powerpoint presentation. I think they are all about the $50 mark.

Vidsy is another alternative. there you work on a template system to create a powerful sales video.

There are plenty other solutions. Easy video suite does it all for you so you don't have to worry about creating the page but it's almost $400.

If you want screencapture videos Camtasia is under $300 and then there is Jing which will let you record a 5 minute video free.

Of course you can use Windows movie maker which you can download from microsoft free. It's a lot better than the current live movie maker that comes with W7 and W8.

Create your slides with powerpoint or the open office version, save each slide as a jpeg, Use audacity, which again is free, to do the voiceover and marry it all together in WMM. It's all fairly easy to do and you can get some cracking results if you use the right templates and images.

It's a lot easier to do a video than a sales page because you can convey emotion with your voice. All in it shoudn't take you more than 10 minutes per finished minute of video to do and you get quicker with practise.
 
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