Hi KellyLC,
That's a good point... For sure I'll try elaborate a bit more....
1. Identifying your ideal customer comes down to the following:
>What are their pain points? With that you can identify needed benefits which fits into products that you promote...
>Personally I find it helpful to build an avatar describing the person.... with regards to a typical profile which I then use as part of targeting e.g. with ads as well as written content etc. So for example lets say you're promoting an acne product.... You may find from researching online the following are the common attributes (this is top of my head but hopefully you get the idea):
name: Jane Doe
gender: female
age: 16-28 years old
pain points: lack of social confidence, self-esteem, can't find beauty products, ..... blah
interests: yoga, eating healthy (or wanting to), reading
job: currently studying or just out of university with first job
You can of course create other avatars.... But when you do be aware that you may need to develop different types of content, ad campaigns etc. which would attract them....
Once you have such a picture of this person you can develop your content for them (noting to do keyword research as well with regards to traffic numbers) e.g.
- How to deal with Social confidence when you have acne...
- What are the best beauty products for acne sufferers
- Can yoga really help with overcoming acne?
- My top 20 tips for eating healthy as an acne sufferer
- Dealing with the job interview as an acne sufferer
> As you can see now that I have the avatar of this person.... I'm now able to develop specific content which targets my avatar..... In addition I'm far better able to identify additional products which will interest them other than the obvious acne cures e.g. eating healthy, dieting, beauty and make-up etc....
In my opinion it is far better to target and write for your identified demographic than to guess work it... you need to understand them, feel their pain and in turn you can help them! Through that you'll build trust and with that the much improved ability to earn online.... In addition you can adjust your website design, marketing promo's etc which best fits into your avatar profile which will help with achieving a higher conversion rate ....
2. Regarding monetization.... Well think about the products which you can promote.. Its either affiliate stuff such as on Clickbank, Amazon, CJ etc... Perhaps you want to develop an ebook and sell it? There are loads of ways to monetize your website from ads, product promotion (affiliate, vendor) etc.... Saying that when doing so - make sure that it fits with your description of your ideal customer AKA the avatar....
I sincerely hope that helps! Let me know if you want any further elaboration or clarification...
On that note best of luck!!!