Facebook has changed things around on the Fan Pages - because they want you to spend some money on their Paid Options.
It would take a good amount of work, effort and time to get free traffic to your websites from your Fan Pages.
What you need to do are simple things - but I highly recommend you to invest in your education here.
If you are going to be using Paid Ads, it is very important that you really invest in your education on this topic first - that way you can do things right, and get the results you are looking for.
But here are the simple things you need to be working on very consistently;
- Promote your Fan Page to Increase Likes Number
- Post valuable content very frequently (a few times a day)
- Learn how to Influence People
- Encourage People to Like, Comment, and Share
- Interact with your Fans
- Boost your Posts (paid options)
And things like that!
I mean, there are not many things you can do on your fan page - if your really think about it!
Do everything here, very consistently, and add up the numbers!
Soon you will be able to get some good traffic to your site from your fan page.
It works, but only if YOU work!