- Joined
- Jun 6, 2012
- Messages
- 890
- Points
- 28
Start at the beginning
Before you build a page and a lot of time and energy into it, it is good to decide what it wants to achieve. If a landing page is part of a strategy then you have already done this thinking, but when you do not have clearly defined strategy (and it's fair to say that most entrepreneurs do not have) then determine your objective, while also your goals. Targets may be, increasing the number of contacts, increasing the number of applications, etc. These goals can work out to your (measurable) objectives into concrete terms.
Moreover not conveniently assume that everyone wants to buy from you. There will also be people who find it interesting what you are doing, but not (yet) have no purchase requirement. Given the response rates on landing pages that group is actually the greatest. How can you on short or long term to your advantage?
Make a choice
A page with lots and lots of choice subjects forcing visitors ON your page to look for relevant information. Chances are that they come to your page through a search, so now they want instant results. So, up to 1 or as little as possible topics, products or services on your landing page. Below we go from top to bottom by your landing page.
The header
The top of your landing page (the header) you build as follows:
Logo links, telephone number right. Originality is at the conversion gain of no purpose. A concise, clear and reliable hand page though. The mention of the phone number is important. You actually said you can call us. If you do not clearly see the phone number you're saying 'We would prefer that you not call us. "
Furthermore insert in the header a clear slogan and an image of your product / service accompanied by a picture of one of your own, or another person.
The middle
You sums up what the greatest needs of your potential customers and you can see how your solution contributes to it. Of course you call the unique and distinctive characteristics.
Form
Do you want visitors fill out a form? Keep the form as short as possible. Do you find it to be to fill? Certain fields mandatory pleasant Your visitors in any case. Please disconnect the required fields off. Do you fear for hundreds of completed forms without an email address or phone number? Test it first, you will see the result.
The bottom
In the bottom we always find additional information about the company or about the website. So this is a great place to show, to place your social media accounts your company and to explain through a navigation menu.
Optimize
An existing landing page can often optimize for better results. The above tips are generic, but effective. If you want to get more, from your landing pages or addressing thoroughly immediately, turn off your internet marketing agency in.
Hopefully you will make a good Landing Page as you want. Good luck! :victory:
Before you build a page and a lot of time and energy into it, it is good to decide what it wants to achieve. If a landing page is part of a strategy then you have already done this thinking, but when you do not have clearly defined strategy (and it's fair to say that most entrepreneurs do not have) then determine your objective, while also your goals. Targets may be, increasing the number of contacts, increasing the number of applications, etc. These goals can work out to your (measurable) objectives into concrete terms.
Moreover not conveniently assume that everyone wants to buy from you. There will also be people who find it interesting what you are doing, but not (yet) have no purchase requirement. Given the response rates on landing pages that group is actually the greatest. How can you on short or long term to your advantage?
Make a choice
A page with lots and lots of choice subjects forcing visitors ON your page to look for relevant information. Chances are that they come to your page through a search, so now they want instant results. So, up to 1 or as little as possible topics, products or services on your landing page. Below we go from top to bottom by your landing page.
The header
The top of your landing page (the header) you build as follows:
Logo links, telephone number right. Originality is at the conversion gain of no purpose. A concise, clear and reliable hand page though. The mention of the phone number is important. You actually said you can call us. If you do not clearly see the phone number you're saying 'We would prefer that you not call us. "
Furthermore insert in the header a clear slogan and an image of your product / service accompanied by a picture of one of your own, or another person.
The middle
You sums up what the greatest needs of your potential customers and you can see how your solution contributes to it. Of course you call the unique and distinctive characteristics.
Form
Do you want visitors fill out a form? Keep the form as short as possible. Do you find it to be to fill? Certain fields mandatory pleasant Your visitors in any case. Please disconnect the required fields off. Do you fear for hundreds of completed forms without an email address or phone number? Test it first, you will see the result.
The bottom
In the bottom we always find additional information about the company or about the website. So this is a great place to show, to place your social media accounts your company and to explain through a navigation menu.
Optimize
An existing landing page can often optimize for better results. The above tips are generic, but effective. If you want to get more, from your landing pages or addressing thoroughly immediately, turn off your internet marketing agency in.
Hopefully you will make a good Landing Page as you want. Good luck! :victory: