It will help with SEO.
My personal opinion is unless you can keep it updated regularly - don't have one. Having a blog with no recent posts will probably put off actual visitors to your website.
My definition of regular updating would be 2 posts a month. Others will say 1 post per week.
Indeed, Blogging can help to boost SEO quality and also can make a huge difference to your overall website performance in the search engines rankings gaining more customers to your site, if your blog posts are regularly updated and are of high quality, on topics relevant to your audience and highly relevant your customers'questions.
blog is the great way to build a strong presence of a business over the internet. post strong content related to your services and products and try to produce content on fresh ideas and do some email marketing to reach out your audience.
I also think that having a blog is a great option to improve your website SEO. By creating useful and informative blog posts, you can rank for more keywords, build internal links and gain backlinks from other websites. And, respectively, you can increase your web traffic and the time that people spend on your website.
If you have a blog for your website then following are the advantages you can have :
1. You can internal linking of your website
2. You can explain in more details about your product
3. You can generate more traffic if you share your blogs on the social handles of the website
Blog is very important and if you don't have a good background it's worth to start with. A lot depends on the industry and subject matter. However, try something original and think of something yourself.
Great blogging can provide your business with a secret weapon for maximizing your local rankings when it comes to search engine optimization. There are a few distinct reasons for this, not least of which is that very few businesses are using blogging to its full potential. Most businesses ignore blogs, as they aren’t considered to be part of the “bread and butter” of digital marketing, but this is a critical error that can cost you dearly in terms of your search engine rankings. Most people see blogs as something casual, or dedicated to long-form writing. They’re particularly useful for SEO purposes because, when they’re well written, they provide content that is both informative and engaging to your consumers.
Adding a blog to your website will improve the overall quality of your website.
@Chris Worner You may have noticed, most business websites do not have blogs, but still their home pages rank in search engines, the truth is they invest huge money for SEO. As it is not possible for any individual blogger to spend this much money, so good quality content is always the best and you can also write guest posts on various sites, so that you will get quality backlinks from them which makes your blog rank faster.