HTTP to HTTPS for better rankings on search engines?

Marc0 · Mar 5, 2016

I saw various search engine blogs mentioning http to https as a best choice for SEO, they are saying that if you change your website from Http to Https then obtaining better Google rankings, it's correct? and is it recommended or accepted by Bing and Yahoo as a ranking factor?

Any thoughts?

Alex de Borba · Mar 5, 2016

I would say that shifting from HTTP to HTTPS indefinitely an excellent choice and surely increases your visibility.

As far as I am aware, Google, for instance, gives more relevance to sites running HTTPS, as I have seen a definite increase in my traffic up to 10,000 visitors in merely 11 days after I installed SSL over the site.

jandesigner01 · Mar 6, 2016

Shifting from http to https is a good move but as far as SEO is concerned although it is a ranking factor but still it doesn't have that much impact on ranking it is one of the many ranking factors which search engine takes into consideration while deciding ranking

Hawker · Mar 6, 2016

Edward said:
I saw various search engine blogs mentioning http to https as a best choice for SEO, they are saying that if you change your website from Http to Https then obtaining better Google rankings, it's correct? and is it recommended or accepted by Bing and Yahoo as a ranking factor?
Any thoughts?

Yes but it's like 1% of the ranking factor that's it and no more! Installing SSL on your site isn't going to do much if your site isn't already ranking for anything and doesn't even really need SSL.

Alex de Borba said:
I would say that shifting from HTTP to HTTPS indefinitely an excellent choice and surely increases your visibility.

As far as I am aware, Google, for instance, gives more relevance to sites running HTTPS, as I have seen a definite increase in my traffic up to 10,000 visitors in merely 11 days after I installed SSL over the site.

Yeah sorry but I gotta call you out on this one Alex bud, if you're going to say something like that, at least back it up with some sort of evidence be it screenshots whatever?

I can't see how any site would suddenly get 10,000 visitors in just 11 days by just installing SSL.

It doesn't really do anything on it's own and Google takes a lot longer to update its index than 11 days.

Also there is no way that installing SSL on your site will increase your "visibility" either. How does having SSL increase visibility?

Are you sure you even mean visibility and not something else Alex? Don't you mean "trust"? Yeah, I'm going to go with that. Perhaps English is not your native language I presume.

But it simply must have been some other reason or you are talking wet mate sorry.

SEOPub said:
I'm going to call BS on that one. 10,000 more visitors just for installing SSL. If that is true, you are literally the ONLY person online reporting that kind of increase.

Exactly, I don't mean to crucify anyone but that is the biggest load of BS I've seen and smelled this year so far. Such a wild thing to say! Some people don't even know they're talking let alone what they're talking about LOL

OJ Al.

vishwa · Mar 7, 2016

Google has recently announce that they will give priority sites with https but it is only for just 1% of search result. For long run it will take some time. I personally never see any drop in ranking of my site which is not with https.

jackprince · Mar 7, 2016

Last time i changed my site HTTP to HTTPS and my site ranking was dropped in 2 days after i changed to HTTP.
HTTPS is really giving ranking factors?

Hawker · Mar 7, 2016

vishwa said:
Google has recently announce that they will give priority sites with https but it is only for just 1% of search result. For long run it will take some time.

Whoa whoa whoa. Recently? That announcement was made Wednesday, August 06, 2014... Almost 2 years ago.

On the Official Google Webmaster Blog here.

I wouldn't really call it "recent".

And where did you see they said it is only for just 1% of search result?

There is nowhere where they have said that it's any certain percentage of ranking factor.

Please don't give misinformation about SEO on the forum unless you can back it up with absolute fact otherwise it's just pure hearsay and almost heresy.

I know I have said something similar in the past that it's only like 1% of your SEO score but that was because people were putting too much emphasis and hopes on SSL helping them to rank high.

As I've said before, if your site isn't already ranking for anything, installing and using SSL on your site isn't really going to do much or have much effect on its own.

vishwa said:
I personally never see any drop in ranking of my site which is not with https.

Well that doesn't even make any sense. To me. What does that even mean mate?

Are you saying that because your site has SSL, it doesn't drop in ranking?

If that's so, I don't think that the SSL has anything to do with a drop or non-drop in rankings.

Alex de Borba · Mar 7, 2016

SSL and switching platforms, I forgot to mention that we used to run Joomla! and switched to WordPress and installed SSL on it. WordPress alone brought us more visitors as it apparently seems that it has more capacity to bring out our content other than using Joomla! besides other technics we adopted recently.

When I referred to an increase of visitors, I was not entirely saying SSL was the main reason but it surely helped us. SSL for us it helped because our content got better placement when searching online, which it didn't had before our switching. And I am Portuguese.

Next time I will try to be more detailed.

geeksremote24-7 · Mar 12, 2016

Yes, it is better option to move from HTTP to HTTPS. It really help your website to visible in search engines. HTTPS sites are more relevant In Google as compare to HTTP sites.
Traffic rate of HTTPS sites are also more as compare to HTTP.

Lee06 · Mar 12, 2016

Hello,

I have tried with many websites, and i did not see any ranking improve with the HTTPS.
In my opinion, HTTPS needs to be use if you collect data of your users, for example if you have an online store. HTTPS will give more trust. But i doubt of the utility of HTTPS for a blog for example.

zarawatsonn · Mar 17, 2016

By using HTTPS, you can rank your website higher in search engine at same time it provides you an extra level of security.

rfharris · Mar 17, 2016

I don't think that it provides any help with your rankings but I prefer to use https as it is the securer option.

micheallang · May 17, 2016

If I am not mistaken, https is for SSL which is recommended by google. And as I noticed that it may has some SEO value . I haven't tried it yet, but I checked several sites which have SSL, having good rankings.

macklong · Jun 17, 2016

It's just Google put big money on Google Internet Authority G2 which is Certificate authorised by GeoTrust Global. And they wanted all SSL companies have to buy this from them and for that BIG-MONEY they announced all old SSL Certificates are should be changed to this Shit.

Also when symantec and thawte said we will pay you 30 and 50 million (and other ssl companies paid too - that was more than 300 million in total) - and we wanted people use SSL more then ever.

Then Google promised them over 800% up selling must for these SSL companies.

That's why Google make sure SSL should be mandatory. If you create SSL certificate your self and use on your site - you see the diff. So go any buy SSL

It's for your profit...

Is it?? you tell me.

damiestechnologies · Jul 12, 2016

I am not sure if it is really going to help get better ranking, but can help get better visibility for sure.

VirtuBox · Jul 13, 2016

Currently https have the same impact on SEO than pagespeed : 0.1%
It's just a webmaster "best practices" but as it's free, I don't see any reason to not use it.

paulosebin · Jul 27, 2016

I am Brazilian and here the use of HTTPS has not affected him so greatly in the aspects of SEO. The impact on search results is still very low . If your site is ecommerce , it is interesting to put HTTPs on every page , thinking of security and good relations with users , not so much SEO , yet.

jamilaliahmed · Sep 2, 2016

Moving from http to https is a perfect choice and surely preferred by search engines. It also improves site ranking and visibility.

jerryperes · May 16, 2017

Yes, Google prefers to rank https websites higher than http. I would always recommend using https. Google understands those https websites are more secure.

TSmith · May 18, 2017

It's definitely a good practice and the right move to add an SSL certificate and switch from HTTP to HTTPS.

I would be highly skeptical of anyone claiming 10,000 new visits though, but a few things to keep in mind:

1. Google is going to start to display "Insecure" warnings in Google Chrome to sites not running HTTPS. Some people will definitely bounce (how many depends on your site audience) because they don't want to run on a SSL
2. This is going to be a small ranking factor.
3. On the flip side, SSL/TLS does add a very slight (emphasis on the slight) lag due to the SSL handshake. This slows down your site and we know page speed is becoming more and more of an important ranking factor. A CDN can help (as well as with other speed factors). To be clear, your JavaScript, API calls, and other factors are going to have a much larger impact on page speed than this SSL handshake but it is something to keep in mind.

You can learn more about SSL (properly called TLS) here.

HTTP to HTTPS for better rankings on search engines?

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