Why Google Gives first Priority to Wikipedia?

If we search anything, We get always "Wikipedia" on top search results. My question is, Why Google Gives first Priority to Wikipedia?

Does this site have any advantages?

It's a very popular website optimized for SEO, and with a long track record. That's all.

There is a lot you can learn about SEO from studying Wikipedia, especially their internal linking.

You can also see stuff like their page structure. They bury all their navigation links at the bottom of the page and put their content first. The first links search engines will see on a page is contextual links.

I do not know if they are automating internal links or not for sure. I would never recommend anyone doing that though. You want to have control over that. If you automate it, you can end up doing more harm than good.

rwsorensen said:

Specially agree with this idea, their internet linking structure is great and I think they use a function to make auto links in page content, is it exact?

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Of course, they built a function to make auto links but it did in an intelligent way like a human.

SEOPub said:

I do not know if they are automating internal links or not for sure. I would never recommend anyone doing that though. You want to have control over that. If you automate it, you can end up doing more harm than good.

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@SEOPub they built a function like a plugin which can build links automatically but under their controls, like a person making text link for a page content. No one has time or hire more people to manually build links for billion of links on their system :rolley:

I saw this function on Wordpress site but may be they could build a function even better more.

Targeted webpages for key terms

Each page is written individually around a primary search term, and due to the fact that this is both a strong page and domain, it's likely to rank both for these core search terms and a long-tail of traffic (and with 12,000+ keywords on a page - that's a very long tail!)

Very strong domain authority

Very few can rival a domain authority of 100/100 in OpenSiteExplorer, with a total of 6.13m links in MajesticSEO. That's some link building campaign!

Great internal linking structure

Wikipedia does a great job of contextual linking internally, allowing it to spread the domain strength across the site. If only it would remove that nofollow and link more externally!

Excellent page authority

Wikipedia is clearly the market leader in the online encyclopedia world (Encarta who?) , so naturally generate links and citations from high quality sources.

Each post is NOT written around one specific search term. It is written around one specific topic.

Moz's Domain and Page Authority have nothing to do with rankings.

Wikpedia is a high authority site and is content rich.

Most of the information that you need is in wikipedia, aside from that it is always the keyword that matters, so once you've type in a word then the said website automatically on top of the search engine.

P.S This is just my opinion.

It is great Open Source, A lot of people contributing content to Wikipedia, It has natural backlinks cause a lot of time webmaster point links from their blogs or sites to Wikipedia. But on very competitive search queries they don't come first.

ScottP said:

If we search anything, We get always "Wikipedia" on top search results. My question is, Why Google Gives first Priority to Wikipedia?

Does this site have any advantages?

Click to expand...

I don't think Google gives Wikipedia any priority, in fact I think they give them less priority. A few years back, a lot of Wikipedia pages took a step back in the search results after a lot of bitching was done at Google reps about how it was really difficult to outrank them even when all the other pages in the top 10 were more relevant than the Wikipedia page was.

I don't think they rank as well as they used to in most cases. Or at least certain pages don't rank for as many broad search terms as they use to. They still rank well for narrow searches where a searcher would want to find a wikipedia style page.

The fact that Wikipedia still outranks a lot of other sites is mostly because they do absolutely stellar SEO from a site-wide standpoint and because their pages are mostly trustworthy which causes lots of outside sources to link to them. Their website model is perfectly suited to earn them really powerful links naturally. And when people visit a Wikipedia page for information, they generally get what they were seeking and therefore don't bounce back to the search results. Wikipedia is an absolutely awesome authority site.

And getting wickedly powerful natural links is the hardest part of doing SEO. And it is why almost every single SEO person has to use some other method to manufacture those links or acquire them in some other way instead of earning them naturally.