What is the best URL structure for a landing page

RayKeller · Apr 4, 2015

Hi,
I have a question regarding landing page URL architecture. Should it go in a folder? should it be a sub-domain? what's the best approach?
What's the best approach?
Any and all advice would be highly appreciated.
Thanks!

elcidofaguy · Apr 4, 2015

Well I would say that it doesn't matter for many reasons which I will come on too and further it depends on the type of website...

In some cases if the purpose is only for lead capture then place it as the home page... If you are operating a blog then you may want to place it as a "special offer" page... You may also find that you are creating multiple landing pages partially for split testing or different pages with regards to many different ads which are on many different platforms etc - which in this case I place the landing page as a hidden page which is not accessed via the website navigation...

Therefore use your best judgement and stick with it...

drastic · Apr 4, 2015

landing page 99% of the time is the homepage or only page if you're doing sales and have one of those generic super long squeeze pages.

Piers Rollins · Apr 6, 2015

Actually, static (unchangeable) URL will be the SEO friendly URL. So, try to create your website URL structure based on your targeting keywords (products, business/services). Remember, targeting maximum number of keywords on a particular web page will never worth you more.

What is the best URL structure for a landing page

RayKeller

New member

elcidofaguy

Well-known member

drastic

Well-known member

Piers Rollins

Member

Latest posts New threads

Latest posts

New threads

Latest Hosting Offers New Reviews

Latest hosting offers

Popular Contributors - Past 30 Days

Sponsors

Tag Cloud