Scientific Principles of Persuasion
James,
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
This usually depends on your niche ...
Generally speaking, online transactions are mostly done on trust-based relationships ...
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
And, personally speaking, based on the results of our tests for many of our clients — This is what works for us, in terms of viewer-subscriber conversions and subscriber-repeat buyer conversions:
• An irresistible incentivized opt-in offer ...
• An effectively crafted opt-in copy that's set as the landing page of a site or blog ...
• Sufficient (not overly many) social proof links and relevant content material links showing viewers the real world authority expertise in the subject matter of the company / person behind the site / blog that are strategically placed near the opt-in copy (non-obtrusive but helpful) ...
![Big Grin :D :D](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Upon looking at this closer — A combination of these scientific principles of persuasion is most likely the primary reason why this works:
• RECIPROCITY and EXCLUSIVITY — People generally feel obliged to return a favor that benefits them, especially if the value of that favor is only available for an elite few. So, many of them give their first names, emails, phone / mobile numbers and other details in exchange for irresistible exclusive incentivized opt-in offers that can give them exactly what they need right at the time they pay attention to carefully crafted softsell opt-in copies ...
• SOCIAL PROOF — People normally think and feel that the general consensus in anything is mostly the right choice for what they need. Social proof links near the opt-in copy help them conveniently verify this ...
• AUTHORITY and LIKEABILITY — People usually pay attention to subject matter authorities that they think and feel would be most helpful for what they want. They pay even more attention to stories and things that relate to their relevant interests. The menu and content links that point to content materials showing real world authority expertise in relevant matters and carefully crafted stories that relate to their relevant interests can effectively grab their attention, keep them interested in viewing more, entice them to actively engage with the content, and compel them to think and feel that what the opt-in copy is saying as the benefits they can gainf from the incentivized opt-in offer is exactly what they want ...
![Big Grin :D :D](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
And, a strategic combination of these things is also integrated into content materials for subscribers and customers. This improves subscriber-first time buyer and first time buyer-repeat buyer conversions ...
That's it for now. Cheers!
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)