jsmith
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- Aug 6, 2014
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The emotional connection with customers, is a longing for all brands, strong brands succeed because your name is remembered, even beyond the attributes of your product. Here are some tips for choosing a good name for your brand.
Choosing the right name for your brand is the first step to lead to failure of a product. Hence the importance of choosing a word that identifies the maximum benefits that your product will appeal to your prospects, a name that when people hear or read it, think identifies your product. Below we present some considerations for a brand name:
1. Unique and relate to your products
To create a descriptive and memorable name, the first step to consider is to ask what drives your business and what is unique about your product. To do this, it will help make a lot of brainstorming, since a word or phrase can help dilute new ideas. Let your imagination flow.
2. A catchy domain
Once you have a list of words, discriminates which are hard to remember or pronounce, because remember that your brand will be mentioned in videos, radio, television and in conversations, so you should make it easier for your potential customers find your mark in any medium.
3. Check if the domain is available
We are in full digital era and an important part of your business is your online platform. So before you choose the name of your brand, you should check if the domain for your website is available on domain registrars' website.
4. Precise
A word is enough to denote the qualities of your brand, consider if you are going to use upper and lower case, as these can be the difference in trademark registration. Avoid names with two or more identical vowels, like using numbers, except in cases that has a meaning closely related to product characteristics.
What are your tips to choose a good name for your brand?
Choosing the right name for your brand is the first step to lead to failure of a product. Hence the importance of choosing a word that identifies the maximum benefits that your product will appeal to your prospects, a name that when people hear or read it, think identifies your product. Below we present some considerations for a brand name:
1. Unique and relate to your products
To create a descriptive and memorable name, the first step to consider is to ask what drives your business and what is unique about your product. To do this, it will help make a lot of brainstorming, since a word or phrase can help dilute new ideas. Let your imagination flow.
2. A catchy domain
Once you have a list of words, discriminates which are hard to remember or pronounce, because remember that your brand will be mentioned in videos, radio, television and in conversations, so you should make it easier for your potential customers find your mark in any medium.
3. Check if the domain is available
We are in full digital era and an important part of your business is your online platform. So before you choose the name of your brand, you should check if the domain for your website is available on domain registrars' website.
4. Precise
A word is enough to denote the qualities of your brand, consider if you are going to use upper and lower case, as these can be the difference in trademark registration. Avoid names with two or more identical vowels, like using numbers, except in cases that has a meaning closely related to product characteristics.
What are your tips to choose a good name for your brand?
