Things to avoid in email marketing

fromrachel

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I'm doing email marketing campaigns and just want to know things to avoid in email marketing
How to avoid spam filters, how to send to inbox of customers and how to do an email marketing campaign effectively
Please mention me a few things need to be avoived in EM

Thanks
Rachel
 

DebraCrowl

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It is important to prevent your email marketing from spam. You should use spamfiltters, try to use generic subject line, keep your mailing easy and simple, try to send emails to those who are fully permission based, forget to test, neglecting to personalize.
Hope these tips will help you.
 

Miko

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I'm doing email marketing campaigns and just want to know things to avoid in email marketing
How to avoid spam filters, how to send to inbox of customers and how to do an email marketing campaign effectively
Please mention me a few things need to be avoived in EM

Thanks
Rachel
Avoid sending too many emails hourly and daily.
 

Mompreneur

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First and foremost, never ever email anyone without asking for their permission.
Secondly, strive to build a relationship with your list by providing valuable content to them. Don't just pressure them to buy, buy, buy. Rather work to build their trust first and then offer them something. I like to send out 3-4 content emails for every promotional email I send out.
And lastly, only send them relevant offers and information. For example, if people signed up for parenting information, don't send them information or offers on dog training.
Many autoresponder services such as Aweber have built in spam filters and will let you know if you're using words that will flag your email as spam. But I think if you concentrate on providing value and building relationships with your subscribers and you only send them relevant information and offers you'll be doing well.
 

ElixantTechnology

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From what I understand from reading your post, you are going to be using either a purchased mailing list or a general list of emails... I would not do this.

1. ONLY SEND EMAILS TO THOSE WHO OPT-IN TO A NEWSLETTER, AND OFFER THEM IN EVERY EMAIL A WAY TO OPT-OUT
Most email lists that you buy will include a spamtrap, and if you send an email to a spamtrap, your email will be permenantly listed in a database as spam. Beyond that your Host's IP address will be listed in blacklists as well. Sending email to those who do not follow an Opt-In Process (And that you don't have proof of Opt-In) is illegal, and you can be fined up to $100,000 for each and every email that you send.

2. BUILD YOUR OWN MAILING LIST
Start a blog, build up it's popularity and offer an opt-in procedure on the blog so users can join your mailing list. Be sure to log IP Addresses, Time/Date of Opt-In and have an Email Verification process put in place where users have to receive an email and click an activation link to confirm that they are opting in. This is called a double opt-in process and is highly recommended in accordance with the CAN-SPAM act.
 
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