Has bad IP reputation ever affected your business?

I was talking to one of my buddies in email marketing and he told me that even though they're careful, their IP reputation has been affecting them lately. The bad IP reputation of a company can have an immense impact on their business. What do you think about this?

IP reputation is one of the most important aspects of business. Companies rely on it to make decisions about who to do business with, what products and services to offer, and where to invest resources. But can a company's bad IP reputation ever affect its business?
Yes, a company's bad IP reputation can have a negative impact on its business. For example, an online retailer might avoid doing business with a company because of an IP infringement lawsuit that the company is involved in. That could lead to lost sales and decreased market share. In addition, customers may be less likely to buy products or services from a company with a bad IP reputation. Ultimately, this could have a negative impact on the company's revenue and bottom line.
There are ways to mitigate the damage that can be caused by having a bad IP reputation.

In the vast majority of cases any issues with IP reputation are for mail servers.

If you are using a mail server with bad IP Reputation then you will find that your mail is probably on several spam blacklists and you will have a much harder time getting mail delievered into inboxes instead of being rejected or ending up in a spam folder.

The IP of a server hosting a website is a much smaller concern. Sure, there are times when it could be an issue but I think they are pretty few.

There is no doubt that a bad IP reputation can have a negative impact on a company's business. It can lead to higher email bounce rates, and can also make it more difficult for emails from the company to get through spam filters. In some cases, it can even result in the company's emails being blocked entirely. This can make it very difficult for a company to communicate with its customers and can ultimately lead to lost business.

I have had many bad experiences like this.
after all, I decided to use a safe and secure VPS to do my tasks.
it is about two years I'm using different VPS.
finally, I found a strong VPS provider named Cloudzy
you can check the services too.

Just a quick note about the IP reputation of a VPS.

It's worth remembering that any IPv4 address you get when you spin up a new VPS has almost certainly been used before.

If you are going to be using it to send emails, either as a mail server or just transactional emails from a site then it is worth checking the IP against mail blacklists as soon as the VPS is created and before you do much with it. If you find that IP on spam blacklists then either destroy it and create a new one if you are using something like Vultr or Digital Ocean, or ask your VPS provider for a different IP if you can't do that yourself.

All of you guys are making fantastic points, I truly appreciate it.

As a IPv4 broker, it's essential to keep the reputation of your addresses clean. A good reputation means less spam filters, higher email rates, and less chance of being entirely blocked. Of course, it's not always easy to keep a perfect score. Why is this? Most IPv4 addresses have been used before and may have a bad reputation as a result of the actions of previous owners. By keeping your addresses clean, you can avoid these problems and ensure that your emails get delivered. It'll pay off in the long run.

I personally limit the amount of outgoing mail on accounts that are unpaid. That way it reduces chances of spam. Restricting countries of origin could also help that are high levels of spam.

IPv4Vinny said:

I was talking to one of my buddies in email marketing and he told me that even though they're careful, their IP reputation has been affecting them lately. The bad IP reputation of a company can have an immense impact on their business. What do you think about this?

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Your buddy is absolutely right. The IP reputation of a company can have a huge impact on their business in email marketing. If an IP address is associated with spam or other malicious activities, it can lead to deliverability issues and hinder the effectiveness of campaigns. Managing IP reputation involves following best practices and avoiding spammy content. It's crucial for businesses to proactively monitor and improve their IP reputation to ensure successful email delivery. Your buddy's awareness of this demonstrates their understanding of the challenges in email marketing.