Many companies are using the "Location-based marketing" as one of several ways to connect with their customers. Some companies use a single form in the "Location-based marketing." Some are used all the way in the "Location-based marketing" purposes through many different ways to keep relationships with their customers.
First we should understand Location based marketing? It is understood as a modified form of marketing messages based on the location and preferences of potential customers. To do this, marketers (marketers) can use the following ways:
Location-based services (LBS): the application like Foursquare and SCVNGER that these applications provide information or entertainment to users based on their location.
Near-field communications (NFC): technology that allows two devices close together - about 2 -20 cm - can exchange information.
Bluetooth marketing: like NFC, it allows data to be moved a small distance. If you have to use wireless handheld devices, it might be Bluetooth.
Location-based advertising (LBA): use tools like GPS and geographic barriers along the messages that position.
Here are a few specific examples of successful companies have used this form of marketing. Why not is you.