Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service is marketed underpurposes.
the database marketing is a process to captured all the information about a company or consumer's information. and the actually mean of data marketing is to store all the information about all the process of a company.. you can define database marketing in so many ways there is no any particular way to share about data base marketing..
Database marketing - communicating, promoting, and selling activities based on a database management system (DBMS), which stores and refines data generated by a firm's routine marketing and selling efforts.
Among the greatest misconceptions in business today is that data-driven marketing lies beyond the opportunity of many small-to-medium size businesses. Absolutely nothing could be additional from the fact. In reality quite the opposite is true.
No matter of the size of your business, a easy, soundly organised database can support you save marketing and promoting dollars while providing you specific insight into the very actual, acquiring behaviors of not only every single each of your existing clients, but your potential new clients also.
Database marketing is a process of identifying, collecting, and analyzing significant information from all sources, internal and external, about your customers, leads and prospects to drive strategic marketing and sales decisions.
Database Marketing is a powerful competitive weapon for companies - especially large ones. The growth of database marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs and treating them well after the sale.