The limitations of the Mobile Advertising

I / Limits of Phone:

+ Small screen: causes difficulty in reading the text and images, so can not offer much content and images leads to a lack of gravity. So the images, Headline, content ads, banner ... will be limited, not diversity.

+ Mobile no mouse: not the same as PCs, mobile no mouse, flexible cursor does not cause difficulties when you want to move the cursor so if the size of the message through one or more links, it is difficult to move and so that the user switches to another page.

+ Small keyboard: with a number of your device, such as Blackberries, Nokia E-Series ... with the full keyboard, the phone lines, they shall be limited by the film should contain letters repository. Thus causing difficulties when users Mobile want to interact with the company.

+ Cost of access: some cases in response to the company with be charged by Megabyte so users will not be afraid to interact with the company

+ The ability to access info: Some good ad can access on PCs but with ads on your phone does not see a lack of Javascript, cookies and some software, such as Flash, PDF ... causing lack of attractiveness of information just text and images alone.

+ Access speeds are limited: the majority of mobile devices with slow access speeds for those high-volume information will slow down the access speed. Therefore users will be redirected to another page.

+ Limit advertising messages: for some device types SMS will be limited to a certain number of characters. Therefore, limit the ability to convey the message

II / from the user:

+ For some users do not want to be disturbed by promotional information so they will limit access.
+ Please do not user's consent because they see Mobile Personal belongings so they do not want to be invasion of privacy. Therefore they would objectionable ads on Mobile.

+ Not measure how many users are the target customers example Mobile Advertising can measure the amount you see incorrect.

III / Advertising costs:

+ Included in the cost of Mobile Advertising lower than other types of advertising but the costs of access and connection to the telephone network bandwidth is high.

You have good list of limitation of mobile advertisement. But still mobile has great market where you can target your services and products and get benefits from it. If you manage your mobile marketing campaign by expert than you don;t have to worry about such things.

The major limitation is if you register yourself id do not disturb nobody can disturb you. And the mobile advertisement is not as good as television marketing.

There are points there, but still, as I have observed and we all know it, these limitations are still not a big factor to decrease mobile marketing ability. As a matter of fact, as the time goes by, I can see from my analysis and reports that Mobile users are evidently increasing.