Differences between Google Mobile and Desktop Search Results?

pabitra

pabitra

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I have read and learned some new information about google mobile and desktop search on this forum but I still don't understand what are the differences between google mobile and desktop search results?
Any one guides me?

Thanks
 
elcidofaguy

elcidofaguy

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There isn't much difference, especially as there are over 200+ ranking factors.. At the core G's ranking algo is based on links...

The recent changes regarding mobile search only applies to smart phone users in that websites which use responsive/mobile designs will get some credit over desktop versions... But keep in mind that is one factor out of many!!! That does not mean mobile sites will rank above desktop versions based purely if they are responsive or not...

As mentioned there are many other ranking factors, the difference is the weightings of each is slightly different for mobile search vs. desktop search and hence it is reasonable to assume that sites which are not responsive can easily outrank mobile sites based on the strength of other factors such as quality backlinks when it comes to mobile only search...
 
ridgley

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I have read many news regarding Google's mobile friendly update. Likewise, I'm wondering how will it affect mobile friendly sites already before google announce this updates. Will their ranking or traffic affects too?
 
elcidofaguy

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elcidofaguy
It may affect mobile search only when using a smart phone etc.... This will not impact desktop search at all... As mentioned a mobile friendly site is just one of many factors BUT that is specific to mobile search... Even if a site is not mobile friendly it will still rank on mobile search results given other factors such as backlinks, relevancy of content etc...

In addition its worth noting that mobile traffic may not even convert well for your site due to the type of niche... For example a lot of people prefer to buy from a desktop and not from a mobile device... Therefore this change with mobile search is very likely to have any impact at all...
 
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