Free Guide Video vs. PDF eBook, what will convert better?

HomeBiz · Jan 15, 2015

Hi folks,

What will convert better in free guide for our squeeze page.

I am mentioning to internet marketing niche.

I have 3 options to give free gifts on my squeeze page.

1/ Some PLR PDF ebook (250-30 pages)
2/ Small report in Pdf ( 6-9 Pages )
3/ Provide information in Video guide.

What will convert better and what makes subscribers feel more happy?
what is your advice?

Elphas Mdluli · Jan 16, 2015

All of those options do the work. But it seems like the eBooks and PDF are are very much popular. So as free gifts, they really convert as long as that content is high quality i.e. of great value.

NickTheMusketeer · Jan 18, 2015

I would say that all of them will work equally as good. Videos are most likely to receive more traffic since people like free mini-Webinars.
However, if their Internet speed is slow then they will struggle to download the video guide.

The ones that convert the most are both the small reports and PLR eBooks. I'd recommend you to make two offers and once they sign up for your mailing list, send them a follow-up campaign that will include the video offer. This way, you will promote all freebies at once while you engage your audience.

edsonbuchanan · Jan 27, 2015

I would split test it and see what you get. I think a video course ads more value to your free offer which in turn builds more trust but I know eBooks are always being given away for a optin.

Free Guide Video vs. PDF eBook, what will convert better?

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