What changed your domain choices for client websites?

nicenic

nicenic

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Many webmasters learn over time that clients care about different things: trust, spelling, local relevance, price, or future growth.

What experience changed how you choose domains for client projects?
 
Chris Worner

Chris Worner

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What changed it for me was listening to a client read their own domain out over the phone. It had a hyphen in it, so every call turned into spelling the thing letter by letter. I bought the unhyphenated version for them at renewal and have not put a hyphen in a client domain since.

The other one is naming a site after what the client does today. Two of them pivoted inside three years and ended up paying to redirect a name that no longer described anything. Boring brandable names age better than descriptive ones.
 
nicenic

nicenic

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That second example is the one that would stick with me. Keeping one broader backup name can feel unnecessary at first, but after a client pivots, an extra renewal is cheap compared with changing email addresses, links and branding all over again.
 
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