Yes, of course, I do check for the customer reviews and specifications before purchasing a hosting service. Reviews and specifications will be my initial level of requirements. Once happy with them, I will check for the quality of service, affordability, customer support, etc.
In general, it is better to shortlist the top web hosting providers in the industry. Make sure they are branded and well emerged players. Once done, next to the plans and prices, consider the below factors before making any decision.
- Server uptime
- Customer support
- Server features
- Server Backup
- Protection