Personal vs Brand Blog

Gmeister4

Well-known member
Joined
Apr 19, 2016
Messages
178
Points
18
Hi website owners,
This is my first time here and although I have a fair bit of knowledge in the industry (I work for a CPA advertising company), I am making my first steps towards building my own online business.
I am looking to gain authority in my niche. I have a lot of knowledge in the niche, lots to write about, an idea for a product funnel and a basic strategy in my mind.
What are the pros and cons of using a brand/seo keyword style domain name vs. using personal branding?
 

Adam Stokes

Active member
Joined
Mar 19, 2020
Messages
77
Points
6
The simple answer is that your personal brand is how you appear to the public. This includes the unique combination of your values, principles, expertise, public image, and anything else that makes you who you are.

Your blog is a vehicle for communicating your personal brand to the world. It’s one of many platforms you can use to tell people how much value you have to offer and what that value is. A blog is a tool for you to persuade others to follow you.
 
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