Personal vs Brand Blog

Gmeister4

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Hi website owners,
This is my first time here and although I have a fair bit of knowledge in the industry (I work for a CPA advertising company), I am making my first steps towards building my own online business.
I am looking to gain authority in my niche. I have a lot of knowledge in the niche, lots to write about, an idea for a product funnel and a basic strategy in my mind.
What are the pros and cons of using a brand/seo keyword style domain name vs. using personal branding?
 
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