Subdomains or Subfolders - which one is better?

Ben Newman

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I want to setup a service section for my main site but I don't know which is better to create, a subdomain or a subfolder? which one get better benefits from SEO aspect and for users?

What i am going to create is: service.example.com and example.com/service/

Any thoughts?
 

hostens

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Most of the search engines would agree that there is no difference: SEO depends on the indexes, keywords used on each page. However, if the main domain is already highly ranked, the subfolder will be seen as part of that website, while the subdomain will be seen as a new domain and may take more time and effort to get SEO right.

If the "service" you are going to provide on that page is totally different from the main domain, then it would be recommended to go with the subdomain. If the service is directly linked with the website, you can go with the subfolder.
 

Bryan McClure

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I have read a few articles about choosing a subdomain or a sub folder then some gave their experience that sub folder gave better results with search engines and they get good and higher traffic when moving from a sub domain to a sub folder. Not sure which one you will choose but I and tending to use sub folder if I have a chance on my site.
 

rodrigue

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Concerning your point, google refers either the subdomain or the subfolder the same way. But I can suggest to use subdomain. This depends of what you want run on that subfolder or subdomain.
 

rodrigue

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Let's take this example:
You have a domain name already. And you have unlimited subdomain you can have. Then you want to run an application (different from your website). And your application listen to ports 80 and 443. And you want people to connect to your application. It will be better for you to have it on a subdomain.
Now concerning subfolder, if there is a direct interaction with your main website.
 

Ben Newman

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Ben Newman
You have a domain name already. And you have unlimited subdomain you can have. Then you want to run an application (different from your website). And your application listen to ports 80 and 443. And you want people to connect to your application. It will be better for you to have it on a subdomain.
Obviously in this case, we need a subdomain and it will work better than a subfolder. :)
 

bountysite

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We all know that Google likes contents. More unique content, the better. If the contents are relevant to the main website, then create subfolders. If it is portal/forum then subdomain might be a better choice.
 
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