Is push button notification on your site very effective compare to pop-up?

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As Google officially declared that they will no longer rank websites with pop-ups, many websites have shifted to the push button platform. Is it very effective than the formal pop-up notifications because even me I do normally ignore any push button notification but easily opt into a pop-up offer which will be shown in the whole screen on a website?
Do you make use of push button notification on your website? Is it very effective on an eCommerce store?
 
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