1. ALL IN ONE SEO PACK (Free)
All in One SEO Pack is a unique and easy alternative to the Yoast SEO plugin for optimizing blog posts and pages for search engines like Google.
2. SCREAMING FROG SEO SPIDER (Free)
Use Screaming Frog for a complete audit pack of SEO-related errors in your site like improper use of meta tags, 404 errors on the website, duplicate heading tags, missing image alt, etc.
3. SEMRUSH (Free and paid for advance)
If your competitors are ranking way better than you in the search results, then SEMrush can be a good consideration in 2020. SEMrush comes with features of finding the best advertising opportunities for your business faster than your competitors. This is the complete SEO software used by professionals to analyze keywords competition. It offers a superior balance between insights, information, and tools that go past just data to really assist you with improving your digital marketing efforts.
4. BRIGHT LOCAL (Paid)
BrightLocal is an integration of all your local SEO tools into a single, reliable platform that has all your bases covered. It gathers all the local SEO data you need, such as organic traffic, maps, and search rankings as well as reports like Google Local audit, competitor benchmark, on-site SEO, and off-site SEO to help you increase the visibility of your business on the web and attract more local consumers.
5. Google Search Console
Google Search Console is a free and easy Google tool to monitor and troubleshoot your website’s appearance in their search results. It ensures Google can crawl and find your site. You can use it to find and fix technical errors, submit sitemaps, see backlinks, and request re-indexing of new or updated content.
These are the tools that assist you in optimising your website's ranking.
