Should you include images in emails?

rainmaker11 · Dec 21, 2015

When sending newsletter or offers to your customers in your email list. Have you sent text and included images in your email content.

if so, does it affect deliver rate, such as decreasing the chances that someone will hit the spam folder?

Ron Killian · Dec 21, 2015

I have not personally tested it, as almost all of my emails in the past have been plain text.

Only thing is some email clients don't show images automatically, gmail for one.

I have heard it can lower delivery rate, but can't say from first hand experience.

Another option, most quality autoresponders let you set up both versions, txt and html for each message. You probably know that.

SenseiSteve · Dec 23, 2015

Using MailChimp, you can send text and images. I don't think it affects delivery rate or automatically hits a spam filter. I've been sending newsletters for years and it hasn't seemed to matter.

Hawker · Dec 23, 2015

I have sent both, both text only and text with images.

Usually for the people that have whitetlisted you, emails with images get through. In fact sometimes you'll see people send nothing but image only emails.

But its all down to testing what works best. Sometimes text only work best where as sometimes including an image can also improve CTR/ROI.

You just have to experiment on your subscribers and maybe even send an email asking them what they prefer.

It's all down to market research.

Hope this helps!

wrigmark · Dec 23, 2015

Well, since most email clients turn images off by default,

I'm often asked about the use of images in email messages.

Because we live in such a visual world, where images and videos are seemingly everywhere, consumers are expecting to see images in your email creative.

If you're talking about performance, then only text mail surely differs from image with text mails.

Should you include images in emails?

rainmaker11

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Ron Killian

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SenseiSteve

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Hawker

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wrigmark

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