Google Adwords vs. Solo Ads, which should I go for first?

Hello Guys

I really need to know which i should use first as a paid option to my driving traffic to my new squeeze page...presently i have tried some free traffic source and i'm expectant that i will see some good results from there. Also I doubt about affectation that google ads is suitable for squeeze page...

But I have never done any form of paid ads before but I've watched some videos as guide on how to use google ads and also with solo ads too...

I know the method will definitely depends on individual approach to achieving good results with either of the two but from those who have really done these two ads before, which of them work best for you and why?

Really like to hear some great tips here so i can get started immediately...

Hi Lingam - My recommendation is to go for solo ads first as chances are using Adwords first for a squeeze page will most likely result in your account being suspended due to adword policy violations... Assuming that this is your first time with Adwords...

Squeeze pages and Adwords is a difficult combination to get right.... I recommend that you take the time and effort to become familiar with Adword policies beforehand... For example you cannot use pop-ups, exit captures, you need to have appropriate disclaimer statements as well as being careful not to violate the "user safety" policy with regards to unsubstantiated or exaggerated claims... In addition if your squeeze page is for the purpose of collecting emails - then forget it as you will be violating the "information harvesting" policy... In addition if your squeeze page promotes an affiliate product/website you will also be violating the "bridge" policy.... Get passed that you will also need to be familiar with how Adwords works e.g. how to increase your adrank score as otherwise you'll be spending a fortune on PPC.... So spend the time to learn Adwords as you will mitigate against issues which can result in a loss of your account....

With solo ads be careful too... To begin with go for a small amount.... If you can collect/check the IP address of your signups and if they are all the same then you'll know it is fake.. In addition check how responsive your list is if your squeeze page purpose is to collect emails by checking how many people open emails as part of your autoresponder sequence... For example is no one opens the 1st, 2nd, 3rd messages then its a dead list comprising of fake emails addresses.... A lot of scammers will masquerade as solo ad sellers with using a script to implement the signups ....

For email capture I would also consider FB ads... Its cheaper and you can target demographics based on gender, location and interests.... and with that build a list with fresh signups versus solo ads which I suspect overtime the list dies due to repeated spam offerings...

Best of Luck!

Sid

If you have a product to sell, and you can find a solo ad provider that has a list of buyers that buy products similar to the one you're selling, going with the solo ads is a good choice. If you can't, you are better off putting together a longtail keyword list and using Google adwords.

lingam said:

Hello Guys

I really need to know which i should use first as a paid option to my driving traffic to my new squeeze page...presently i have tried some free traffic source and i'm expectant that i will see some good results from there. Also I doubt about affectation that google ads is suitable for squeeze page...

But I have never done any form of paid ads before but I've watched some videos as guide on how to use google ads and also with solo ads too...

I know the method will definitely depends on individual approach to achieving good results with either of the two but from those who have really done these two ads before, which of them work best for you and why?

Really like to hear some great tips here so i can get started immediately...

Click to expand...

If you are driving traffic to a squeeze page you shouldn't even consider Adwords and go straight for Bing!

Solo ads is better. Safer and easier to calculate your ROI than using Adwords.