Both google adword and bing are well known and reputed advertisement provider.It is fact that google adword is much and more reputed than bing, but practically bing beats google AdWords in the following ways,
-Bing ads has less competition (due to less regestered users) and cheaper CPC
- Unlike in AdWords, Bing allows you to assign different campaigns for different time zones. This makes sophisticated ad scheduling strategies far easier to manage in Bing, particularly if your campaigns reach internationally.
-Bing ads has different device targeting options like one can see different ads in desktop, tablet and smartphone.
- Bing ads are social extension favourable.Bing began testing automated social extensions in late 2014 by showing the number of Twitter followers an advertiser has next to their ad.