Make your email useful for customers

Brownsithily

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You'd better provide some benefits for your customers if you want to gain profits from them. Giving discount, hot sale information to audiences can always attract their attentions. The low costs of email marketing makes it popular among marketers especially the small business owners. Actually, it easily becomes the most cost effective and successful type of advertising and marketing currently.

Before you start your email campaign, you should know the target and potential customers. You should know who the email will dent to, how to write an email, and how to communicate with audiences. To achieve success needs reflection upon the best way to deliver the marketing message.
 

aixporter

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Great post. Not sure why no one bumped this but email marketing is REALLY important in maintaining your current customers. A great way is to sign up for Apple's mailing list and see how they market their products. Best way to learn is to see what the best are doing.
 

TerranceM

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Email marketing is a good option but if you are consistent at it because one email a month won't be good enough. The success rate is just not good enough in email marketing but it can fetch some leads here and there.
 

AdrianG001

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Before we dive in, let’s lay out some assumptions:
  • The recipient (person you are emailing) potentially gets a lot of email
  • You need something from the recipient and plan on pitching it via email
  • You either do not know the recipient, or she is an acquaintance, or
    she is a close friend and you’re asking for an unusual request.
Our goal is to construct email that:
  • Will actually be read
  • Will actually be understood
  • Will not annoy the receiver
  • Does not take up too much time on the receiver’s end.
 
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