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If you want to grow your online revenues in 2013 by 30 percent, how will you do that? Ask the same types of questions, such as the following.
More revenue from existing customers?
Increase average order value?
Sell through new channels?
Acquire more new customers through outbound marketing campaigns?
Lower your prices to steal business from competitors?
All of the above?
More revenue from existing customers?
Increase average order value?
Sell through new channels?
Acquire more new customers through outbound marketing campaigns?
Lower your prices to steal business from competitors?
All of the above?
Running a business solely online requires a different type of mindset than the one needed to manage a brick-and-mortar store. There's no memorable face or friendly handshake when you do business online. This makes customer service even more important for e-commerce retailers - each interaction with a customer could be your last, especially if the service is lacking and there are competitors in your market.
misslaila45
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Most people think of shopping online as a way to cut costs. E-commerce stores relieve customers of travel time, and retailers of storefront expenses.
That's an important point stated by Barry. Since you do not have a face-to-face interaction with customers, you definitely need to have a different mindset when dealing with customers online. Having a sole business online has it's own pros and cons. But if you are able to design a strategy around customer service, there's nothing much to worry about.
Since you or your customer doesn't see each other, building trust in the fist place can be a little tough. Therefore it's important to have every possible pointer at your business website which can help your prospect(s) build a certain level of confidence in you. Having a distinct contact no., address, email id. etc. can be useful. Having customer testimonials from your existing customers can further increase your chances of adding upto a customers confidence in you.
If you are a business that asks for customers personal data, it's vital to have those pages brought under SSL. An SSL plays a important role in the eyes of a customer by ensuring them that their data is being shared through an encrypted channel.
Actually, earning the trust of an online visitor needs a lot of dedication and research. Brainstorming can prove helpful attimes to understand the interest of your customer.
Since you or your customer doesn't see each other, building trust in the fist place can be a little tough. Therefore it's important to have every possible pointer at your business website which can help your prospect(s) build a certain level of confidence in you. Having a distinct contact no., address, email id. etc. can be useful. Having customer testimonials from your existing customers can further increase your chances of adding upto a customers confidence in you.
If you are a business that asks for customers personal data, it's vital to have those pages brought under SSL. An SSL plays a important role in the eyes of a customer by ensuring them that their data is being shared through an encrypted channel.
Actually, earning the trust of an online visitor needs a lot of dedication and research. Brainstorming can prove helpful attimes to understand the interest of your customer.
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