Backlinking is the technique of search engine optimization by which you used to put the link/hyperlink of your website on other's website. It is nothing but the inbound link. The links are from your own site to other site and back to your own site that is why it is called as back-linking. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Back-link will helps bots to to discover your website and crawl your website effectively. If your website is new then due to back-liking, it helps indexing your website very fast.
Here are the effective back-link techniques -
1. Forum posting
2. Blog posting
3. Blog commenting
4. Social media commenting
5. Social media page creation and article sharing
The contextual back-link is the best strategy of back-link building.
These are the links of other sites or related contents on the same site this are included on the page. Contextual backlink are present in the contents, not in the side bar or footer. You can post such links on the other blogs too, just you need to make sure that those blogs allow such contextual backlink. This is the best and easy way of backlinking.
Here are tips to get the natural back link to your website -
1. Guest posting is the best option to get the natural back-liking on your website.
2. The strategy for it is - Great Content + Targeted Outreach + Added Value = Links.
3. You will need to make sure that the contents are unique and info-graphic of your website is best.
4. You should have the focus keyword in your article for getting the natural back-linking.
5. The layout and design of your website should be easily understood and user-friendly.
6. You should have the proper contextual links in-between your contents.