I deal primarily with digital goods, so, any CTA with NO
mention of any type of payment whatsoever tends to
work best...
- Download Now
- Grab Your Copy Now
- Read Now
- Install Today
- Give Me Instant Access
- Show Me The Video
- Teach Me Now
- I'm Ready To Learn
- Get Started Today
- Get Yours Today
- Let Me In
- Get Instant Access
- Access My Copy Now
I find, too, that blues of all kinds, tend to do well as
far at button colors go. For a while there, orange was
the craze. Even then, I always found blues converted
better (for me anyways, and all my split testing proved
it as well).
Whenever I had to include "purchase" or "buy" related phrases,
I also found that "ONLY" instead of "JUST" helped sell more items
as well "Purchase Now -- Only $99.95" instead of "Purchase Now
For Just $99.95"
And since the topic is "CTA Formula's", not just buy buttons,
I'll also throw this in as well. Iironically, during my split testing,
one thing that I found that actually KILLED my conversions
was phrases such us "I understand I'll receive instant access,
even if it's X:XX in the morning..." so, I stopped using such
phrases, for the most part, anyways.
Now, its important to know however, what I mention above is
based on MY split testing for MY products on MY sites. Since
YOU want to know what may work best for YOU, I strongly
suggest and advise that you do some of your own testing to
see what will work best on YOUR site with YOUR offers...
(if you need/want any help, message me, I'd be happy to help)
