Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites.Internet marketing is using the Internet to do one or more of the following:
1. Communicate a company's message about itself, its products, or its services online.
2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
3. Sell goods, services, or advertising space over the Internet.