Good definitions of internet marketing, here's some benefits of it, you can make references
1. Customers
One of the benefits of Internet marketing that allows businesses access to the large amount of potential customers compared to other marketing methods. Today, high-speed Internet connections have become popular. Advertising on the websites, especially the reputable websites can provide information to the millions of potential customers around the world.
2. Ad targeting
Another advantage of Online Marketing is able to identify objects of interest problems for the advertising. This means that businesses can gather groups to have a marketing strategy in line with that object. For example, Facebook, social networkings with millions of users, advertising allows businesses to customers depending on age, geographical location, hobbies...etc
3. Costs
Online marketing to attract business in point can have access to large amounts of potential customers at the lowest cost. Advertise with Google Adwords allows businesses to determine the specific budget for each campaign. Some websites also allow free ads such as Craigslist.
4. Easy access to information
The ability to easily access the information and products on the Internet is another benefit of online marketing. With outdoor advertising or journalism, you can think about it for a few minutes and forget. With internet advertising to attract people who are interested can take them directly to the website to provide more information and products, bring convenience to users. In other words, the Internet allows customers to track the ads they like and stimulate them to purchase at the time of advertising.