Hi Dionte,
For improving your conversions on your e-commerce site, I would implement the following:
- Detailed descriptions, incl. benefits of the product
- Detailed images i.e. 360 and close ups...
- Provide video review of products
- Provide user/customer feedback on products e.g. with star ratings etc
- Include related product side by side comparisons
Regarding general website design:
- Improve your site navigation i.e. use tags, categories, sub categories and list related products
- Use clear easy to use font... I prefer large fonts...
- Professional style, layout... i.e. Its worth spending money on a awesome theme
- Consider adding a blog which targets your products e.g. detailed review etc...
Additional stuff:
- I would also use sites like groupon, wowcher with offering discounts... This will also bring in additional traffic... Also use discount codes and publish on sites which provide that...
- Approach related niche sites offer to write articles in return for backlinks, offer a commission in return etc..
- Consider video marketing i.e. youtube videos which hightlight your products etc...
- Consider use of social media which addresses pain points and promotes products from your store which addresses that... etc
- Join various social networking groups which relate to your products.. promote your ecommerce site with ads or through sig link etc...
- Set up a newsletter and provide additional value such as freebies, discounts etc...
- Incorporate a mobile or responsive version of website for mobile search.
- Consider affiliate program - offer commission in return for traffic/promotional efforts by affiliates etc...
Finally I would also implement a detailed SEO audit which covers on-page and off-page factors.. This will identify many other areas to improve on such as title, tags, alt image attribute, navigation, etc...
I hope that helps! Best of luck,
Sid
