Change URLs can affect to SEO ranking?

Maxoq

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Hi,

I'm new to the forum, I want to know if I change more blog URLs to new URLs, it can affect to SEO or keyword ranking on search engine?
How to keep search ranking while change to a new ULR? Do i need to use htaccess or 301 redirection?

Pleas guide me.
 

nkthen

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Yes, it does. You will have to use 301 permanent redirect and hopefully it works.
 

Nytshade

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Yep, nkthen is right, you have to use a 301 redirect, but your rankings are never guaranteed to stay the same. Creating a 301 is just like adding a link to another site so the link juice that's on the original page won't be the same on the new url.

Meaning the link juice on the old url won't be the same as the link juice on the new url which you're redirecting to, you're going to loose some link juice.

Hope that helps.
 

malith

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It's depend on your requirement. If your current URLs has good SEO values, then you must implement a permanent 301 redirection from your current URL to new URL.
 

elcidofaguy

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Hi Maxoq,

In addition to 301 redirect - make sure to use the canonicalization tag which consolidates the link juice for different URL variants of the same page. You need to add this tag within the <head> section of your code e.g.

Lets say your preference is to use the without "www" prefix - then you can consolidate the link juice which refers to the www. instance of that page/post as well as get parameter versions e.g. ?post_id=XX and other url variants of the same page/post to that of your preferred choice... E.g.

Code:
<link rel="canonical" href="http://yourdomain.com/your-page" />
For 301 redirect use this code in your htaccess file:

Code:
# This allows you to redirect your entire website to any other domain
Redirect 301 / http://newdomain.com/

# Redirect old file path to new file path
Redirect 301 /olddirectory/oldfile.html http://newdomain.com/newdirectory/newfile.html
Best of Luck!

Sid
 
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