In search engine optimization (SEO) terms, white hat SEO refers to the usage of optimization strategies, techniques and procedure that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for search engines yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. A few examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to progress link attractiveness, and writing content for human readers.
White Hat SEO is more frequently used by those who intend to build a long-term investment on their website. Also called Ethical SEO.
There is all the time a good way or bad way of doing or implementing any method, same is with SEO techniques also. There are certain criteria, parameters and recommended trends which are followed internationally by SEO professionals and which are also adopted by all major search engines. The set of techniques which follow all these guidelines set by search engines are said to be White Hat SEO techniques.
The trouble comes when people starts misusing the White hat techniques in a way that it tends to spamming and over the time become black hat SEO or unaccepted search engine ranking technique. One of such misused white hat SEO technique now is back link building, and one of the form of blogging which is most affected due to back link building spamming is Guest posting†and in the past Article directory submissionâ€.
In a way, Black hat procedure is forever used by SEO people to rank anything higher in short-term and one biggest disadvantage of black hat methods are, they don't last for long. Moreover, website using black-hat techniques are typically blacklisted by major search engines. Now, let's look at some of the familiar Black Hat SEO methods being used today...
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