stevenj
Member
- Joined
- Dec 29, 2013
- Messages
- 23
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Your headline is the most important piece of copy on your page. A captivating will make people click on your article or make them continue reading.
Here are 2 headlines and I will explain why one is better than the other.
Lose belly fat fast
vs
Discover the secret that 97% of dieticians agree will help you shed belly fat in 2 weeks.
Most people would agree that the second headline is far more captivating and here is why:
1. Use of emotive language such as "discover"
2. Including numbers makes statement more believable
3. Name dropping dieticians build credibility
3. Time frame makes it seem achievable
People are often worried that writing a long headline means people won't read it however the opposite is the truth. Create long captivating headlines over short one any day if you want your content read.
Here are 2 headlines and I will explain why one is better than the other.
Lose belly fat fast
vs
Discover the secret that 97% of dieticians agree will help you shed belly fat in 2 weeks.
Most people would agree that the second headline is far more captivating and here is why:
1. Use of emotive language such as "discover"
2. Including numbers makes statement more believable
3. Name dropping dieticians build credibility
3. Time frame makes it seem achievable
People are often worried that writing a long headline means people won't read it however the opposite is the truth. Create long captivating headlines over short one any day if you want your content read.
