Content is the king of marketing. Without it, you wouldn't able to get what you want for your business. There are some blogs out there with seriously good content, and few readers. If you're not finding the traffic you want though you're writing great stuff that people would love to read, the problem probably lies in ineffective writing. A good content always includes people, it is important to write for people first. Writers must learn more about their target audience in order to understand how to persuade these readers to make a move.