Is paid advertising a key to success?

Dr. McKay

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Hi everyone,
Do you think paid advertising is a key to gain traffic and users to pay for ads such as Social networks or banner ads on forums? I have been considering this, but I would like to know which will give better results and lower cost. What is your take on this? Have you had big success with paid advertising? If so, did you have to invest a considerable amount of money?
 
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