Cold, Warm, and Hot Traffic and Your Business

jyy

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Certain keyphrases used in pay-per-click ads are considered hot because the buyer is in the last phase of the buying cycle. On the other hand, traffic gotten from other keyphrases would be warm because they come at another phase, one that isn't hot, but is a little more friendly. Finally, cold traffic would be incredibly unresponsive to buys, but still useful for an email list. Anyway, is there cool traffic?
 
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