How relevant is Bing search engine for SEO

Maria_C · Jul 2, 2017

Any one here still using bing? How relevant is it, do you still get traffic

jyy · Jul 2, 2017

Bing has quite a bit of traffic. I don't think it's a waste of time to mess around with it. Anyway, if you want to see exactly how much traffic Bing can give you, then check out the free keyword tool on BingAds. However, though, as you would expect, search terms are thinner than on Google and some search terms that are big on Google don't get anything worth mentioning on Bing.

Oh, by the way, I forgot to also mention that I think SEO is easier on Bing or at least it was a few years ago when I had some websites rank high on it, even though they did nothing on Google.

overcast · Jul 2, 2017

I checked my Analytics and I get around 3% of the traffic from Bing. I am not sure if I should be serious with this small percentage. But as far as traffic is concerned some traffic is better than no traffic. So build a good website which any search engine wants to rank high. For example some websites don't bother with SEO so it all depends on the branding and other variables. Bing, Duckduckgo, Ask and others do matter if they bring good traffic.

openhosting · Jul 4, 2017

Yeah, I agree. Bing is a default browser on browsers so it definitely has some traffic. Also, it won't be as bloody with google in ranking high as mentioned by @jyy

jenniferravon · Jul 5, 2017

Google is the top most search engine for SEO purpose rather than Bing. We can consider it but i would prefer to use Google for the ranking purpose.

GPDHost · Jul 5, 2017

SEO for bing is definitely worth doing, from my experience it's somewhat easier to rank on certain keywords and drive traffic to your website.

tom93 · Jul 6, 2017

I think you can consider the Bing SEO like the second organic traffic after, cause you can omit any traffic you can get. Besides, I read a news that the quality traffic of Bing is higher than Google

KelvinSmith · Jul 8, 2017

You must be aware that majority of the search engine traffic is from by Google. When you optimize your site you are by default optimizing it for other search engines including Bing and Yandex. You will notice that most of the traffic from Bing is from the US. I believe Bing is an untapped goldmine which is continuously growing and people should not only focus on the search engines aspects of it but also start using Bing ads.

jyy · Jul 11, 2017

Exact match domains used to work on Bing somewhat - even long after Google had cracked down it. Note, an exact match domain is where the phrase targeted exactly matches the domain. For instance, a person owning UsedCars.biz would have an advantage in ranking for the term "Used Cars". Anyway, though, I think there is a high probablility, though, that Bing has or will eventually join Google in punishing exact match domains.

vinaya · Jul 16, 2017

Generally speaking, when people mention SEO, they mean optimization for Google. However, SEO is not just for Google, it should also be done for other search engines. Search Engine Option actually means optimizing contents/websites for various search engines. SEO should be done based on your target audience. If you are targeting Chinese traffic, you should optimize for Baidu because Chinese do not use Google, they use Baidu.
Optimizing for Bing is not very different from optimizing for Google. However, you need to find out which search engines give more preferance to what kinds of websites. Google will always rank dot org websites first, where as Bing will rank dot come first. In order to optimize for Bing, you should check Bing Webmaster Tool.

How relevant is Bing search engine for SEO

Maria_C

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overcast

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openhosting

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jenniferravon

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tom93

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