Hey everyone,
I am wondering if anyone has ran a customer survey with the purpose of selling your products that you are targeting to your list or visitors? would that benefit for your business? Just asking this because some people invited me to their survey. Please share your experience if you did something like this and it could work?
Would appreciate your inputs, thanks!
Yes, a survey is always the best way to know what your customer wants. It helps remove all assumptions so that you can give them what they want and call it a day.
Works well for me if I'm into a niche that I don't know much about. For instance, I run an audio engineering blog so I know a lot about recording, production, mixing and mastering. That's what my blog is focused on but the guitar niche is also profitable and I only understand the piano/keyboard. But I also run a guitar website simply because it's a good niche.
I don't know much about guitars, all I know is how to record it and make it sound good to the consumer's ears, that's it. I know nothing about how to play it, changing strings and other stuff. So the first email my subscribers get has steps, the steps are outlined on the email, literally. My email looks something like this:
Code:
[I]Greetings
Welcome message with a short story.
Step 1 -Download Your Free Book
Then I tell them how to download
Step 2 - Complementary Download
Then I tell them that there are videos that make reading the book a breeze and if they watch these videos they'll be a guitar rockstar in a few months. But they have to take a survey so that I know what type of tutorials to send them via email. In other words, they have to help me improve the newsletter in order to unlock the videos. I make them realize that they help me, help them.
Step 3 Contact Me Anytime
Then I give them other ways to contact me and tell them it's for my vip members only and they can contact me any time it will reflect on my phone immediately.
Conclusion - Then I close the email[/I]
Once I know what they want to learn I simply send them affiliate products and tutorials related to what they want since I don't know much about guitars. My guitar website doesn't even have a blog, it's a 1 page that gives away a free beginner's guitar guide to get their email. It's only based on email and everything I promote converts well.
So what I mean when I said "
the steps are outlined on the email" it means I literally write step 1 blah blah blah... step 2 etc. on the email so that they follow the email step by step, that increased the chances of them taking the survey as compared to sending a special survey email.
Even if a few people do take the survey but at least I know what type of content some of them want and my open rate for the guitar niche is 68% sometimes even more (depending on the subject line). Which is not bad for someone who doesn't know much about guitars.
So surveys, as annoying as they can be, they do work and I highly recommend them even if you think you know a lot about your niche. You can do it just to be sure you're on the right track. You might get a surprise and realize that there are some things you didn't know that your audience want.
Hope that answers your question
