Should an experienced copywriter write their own sales copy?

lisa · Mar 6, 2016

Hello webmasters and internet markers,

If you are planning to launch a new product, will you write your own sales copy or would you hire another copywriter? Or do both to split test?

The reason I ask is because I am not an experienced copywriter and I often have clients were asking me about this and I am wondering if you have noticed increased or decreased conversions by writing their own sales copy?

Please share your thoughts?

Luzmaryv1 · Aug 5, 2016

When someone has experience with copywritting will have a highest rate of positive feedback by knowing how to craft the content and evoke the right emotions in the people. (E. g. If you're promoting products for parking lot safety you would use a title like "Is is hard to get drivers to reduce their speed? accompanied by an image of pedestrians crossing the street, it is all about the emotion you generate)

If you don't have that much experience with copywritting I would suggest you to rely in an external agency that have experience in the field, they have packages for email marketing and social marketing, they are really helpful when it comes about helping startup companies.

I hope you find this information valuable, Good luck!

Should an experienced copywriter write their own sales copy?

lisa

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