denvercardonations
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- Mar 1, 2016
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Ok, the elephant in the room...what the heck is AMP and why does it dominate every search result for the political election coverage? It actually wasn't until a week or two ago when I would Google "Trump" to stay informed on whatever new war he was waging within the Republican party, that I noticed a news slider above everything else that looked like the Twitter and the G+ feeds below it, but I have not heard of it. I started doing some research, and rather than believe some random blog I want to ask and get the straight skinny from all of you, because one of the headlines read Here's what publishers need to know about Google's new plan to speed up your website. And of note is that this was being put into place to deliver content like Facebook Articles and Apple News.
Can anyone shed some light on this for me please, specifically does it worth for or against smaller websites? Is there anything I need to do so I am not left behind? Like how microdata was introduced years ago and I didn't look into it, and today I think, many years later, I was stupid to look past it. Any thoughts would be appreciated. Here is the article I am referencing, and here is a quote.
Google notes that AMP isn't a business partnership the way that Instant Articles or Apple News are; there's no ad rev share to consider. But AMP tries to do something maybe even more significant: change the way that the web is built, killing off some technologies and advantaging others. In a world of controlled platforms and walled app gardens, the web is the last open space standing, built over two decades, and there's something irksome about a few Google engineers deciding which parts to ban.
Can anyone shed some light on this for me please, specifically does it worth for or against smaller websites? Is there anything I need to do so I am not left behind? Like how microdata was introduced years ago and I didn't look into it, and today I think, many years later, I was stupid to look past it. Any thoughts would be appreciated. Here is the article I am referencing, and here is a quote.
Google notes that AMP isn't a business partnership the way that Instant Articles or Apple News are; there's no ad rev share to consider. But AMP tries to do something maybe even more significant: change the way that the web is built, killing off some technologies and advantaging others. In a world of controlled platforms and walled app gardens, the web is the last open space standing, built over two decades, and there's something irksome about a few Google engineers deciding which parts to ban.
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