I have a few sites that pretty much require you to use a PC in
order to benefit from the product/service being offered, so, I
never gave any thought to making sure those sites were mobil
friendly...
HUGE MISTAKE...
I received an email one day from a guy who said he was thinking
about subscribing to one of my membership sites but that he was
on the fence. When he decided to join, he was at work so he tried
to subscribe using his phone so his account would be all set when
he returned to his home PC...
He had such a hard time signing up that he decided to sign up with
one of my competitors...
I IMMEDIATELY changed my thinking, LOL...
( In MY book, one lost sale is 1 too many, you know... )
And rightfully so. Using enhanced tracking software, I was able to not
only see a small spike in my subscription rate, but noticed quite a few
of my subscribers actually join from their mobile phones and/or tablets
and simply access the members area later on from their PCs. Many of
them will actually login using their mobil to see if there is any need to
go to their PC...
I emailed the guy a few weeks later and offered him a FREE 6 month
membership to my site in hopes of him becoming a paid customer... I
am happy to report that he is, indeed, now a paying customer...
My point is... never underestimate the power of the mobile users,
even if your site is more geared towards PC users for one reason
or another.
