Email Marketing vs. Content Marketing?

I'd like to know which will give me better traffic to my site, email marketing or content marketing?

and why? Thanks

arindamb said:

I'd like to know which will give me better traffic to my site, email marketing or content marketing?

and why? Thanks

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I have not tried content marketing for my site but it works for email marketing since I send out emails to the list.

I think email marketing is working better than content marketing because it gives you direct traffic but for SEO rankings or the benefits in long term, maybe content marketing works better.

Well, email marketing works as long as you have a great list to send emails to. So, if you're just starting out then you have to do the work to create that list. You can do that through social media or forums like this one.

Content marketing also takes work because you're creating the content but then you have to get that content out in front of people. That means blogging, social media, SEO (search engine optimization) and of course, you can even use email marketing to spread the word.

At the end of the day, you really kinda need both. At least in my humble opinion.

I believe you need both. My other question is, which method do I start? It depends on your time and resources. You need a list to do email marketing, to make it work, you need to establish your audience and subscribers, if you're into it, then it will be best to start paying for traffic to build a list to save your time. On the other hand, your contents will drive you traffic, investing time and effort to produce quality content will get you a position, all the way to being looked up as an expert, perhaps.

Content marketing, as far as I know needs a little bit of SEO support, you want to attract organic traffic to your creations, but the advantage here is, it drives you consistent traffic for months or even years to come, while in email marketing, you need to produce and increase that list every single day to make it work, But again, it saves you time in creating contents, you just send that email and tweak a little bit to increase your open and click rates. Hope this helps :icon_rock:

I see content marketing as a method of generating traffic and providing solutions to your audience, while email marketing is for creating a lasting and deep connection with your audience. Ideally, you want a combination of the two, with content marketing providing solutions and traffic and email marketing providing additional exclusive value and the ability to create a stronger relationship with your audience.